Bottega Veneta is renowned for its signature intrecciato leather designs, but there’s more to the house than this iconic technique. The bags don’t need to shout to stand out; instead, they’re refined, relying on supple fabrics and minimalist silhouettes to make an impact. Whether you’re a fan of the brand’s signature look or looking for something fresh, these bags are a must-have for every fashion lover.
Since it was relaunched in 2001 under Tomas Maier, the brand has enjoyed enduring success with its unabashedly discreet luxury. Maier steered the brand through turbulent times, establishing a 108,000-square-foot headquarters in Milan and building its global footprint with 12 directly operated stores. He also established new revenue streams, including ready-to-wear and fine jewellery and perfume, allowing the company to reposition itself as an all-encompassing luxury label.
Maier cultivated a culture of craftsmanship and quality, and established the house’s reputation as “the go-to for modern-day elegance.” He kept the focus on the brand’s artisanal roots whilst adding a touch of contemporary glamour. He repositioned the brand as an authentic luxury house and strove for a consistent identity, embracing a new branding strategy with the introduction of “Bottega Green,” which continues to be used on packaging, shopping bags and select products today.
After Maier’s departure, the brand found its voice with Daniel Lee – a designer who has made waves for his innovative bag designs since taking over in 2018. His first season saw models walk the runway toting a chubby version of the classic Cassette, and it didn’t take long before the fashion world fell in love. The Jodie bag quickly became a it-bag, and the label’s Jodie range has continued to grow in popularity. The line includes mini Jodie sizes that are perfect for evening and oversized Jodie sizes that serve as the ultimate everyday shoulder-bag. bottega veneta bag